Philips concludes second Cape Town to Cairo road show in Egypt
• A journey of 12,000 kilometers undertaken to improve access to mother and child care and solar lighting
Cairo, Egypt – As a culmination of its two month tour across the continent, Philips today concludes its 2011 Cape Town to Cairo road show in its final destination – Cairo. From 12 May, 2011, Philips has travelled across Africa to raise awareness about how healthcare and lighting solutions can improve the quality of life across the continent. This is the second African road show undertaken by Philips and it covered 12,000 kilometers in 62 days, visiting a total of twelve countries.
“As many developed countries are struggling to stimulate economic growth, a strong middle class of 313 million, or 34% of the African population , is on the rise in what is still considered the world’s most impoverished continent,’’ said Dr. Gottfried Dutiné, Executive Vice President and Global Head of Markets and Innovation at Philips. “This group of mainly young, eager and mobile Africans is rapidly rivaling the middle classes of China and India. Philips sees this continent as a new growth market.”
The Philips team has been engaging with customers, governments, NGOs and media to discuss experiences and insights for addressing key challenges facing Africa today: Mother and Child Care, Women’s healthcare, energy efficient lighting solutions and healthy living.
Video: Philips Roadshow concludes in Cairo
View all videos about the Philips Africa Roadshow 2011
